Boca Raton, FL – February 9, 2017
Primula, known for their innovative beverageware, has announced its expanded product offerings for the craft coffee category, focused on helping consumers create gourmet coffee beverages from the comfort of their own home. New products include stylish coffee presses, pour over sets and thermal tumblers.
Ideal for a variety of retail channels, the new product offerings bring a wide range of craft coffee products within reach for consumers to enjoy a unique coffee experience at home. Products are easy to use, easy to clean and high quality, fulfilling important consumer needs.
Brian Melzer, president, explained: “We’re excited to enhance our craft coffee offerings with a more comprehensive product line. Our products meet the growing consumer desire to transform at-home coffee preparation into experiences which allow them to better express their unique preferences.”
A key factor in developing Primula’s expanded craft coffee line is to meet the consumer’s desire for craft coffee brewing products that support the entire creation process, for example, precision kettles used with pour over coffee makers and then consumed with thermal tumblers. The kits and tools are fashionable while providing a convenient way to make gourmet coffee beverages at home, saving time and money. Primula’s aspirational, attainable products pave the way for extraordinary beverage experiences for all generations and lifestyles.
Primula is featuring the expanded craft coffee line at the upcoming International Home and Housewares Show in Chicago, IL from March 18-21. Primula can be found in booth number S1657.