Primula

Beverage solutions that inspire slow moments and everyday rituals, from cold brew to tea kettles to pour-over perfection.

Crafting moments that matter.

Primula crafts innovative, affordable beverage products and drinkware designed for exceptional at-home experiences, delivering great taste, easy use, and wellness benefits in sleek, functional styles.

Primula cold brew carafes and coffee press with beans, milk and a mug against white brick

Cold brew coffee maker

Years of brand heritage

Design awards

What Primula brings to the shelf.

Coffee
Tea
Reusable Bottles & Mugs
Gadgets
Kettles & Electrics
Cutlery

The morning ritual, poured slowly.

Two people toasting with Primula insulated tumblers against an open sky

Pouring from a Primula gooseneck kettle into a pour-over cone

Primula iced tea pitcher with lemon and filled glasses

Primula Kedzie copper french press pouring into a cup

Watch the pour, start to finish.

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Let’s make it feel like home.

Talk to us about carrying Primula, or building a licensed program of your own.

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